How do I start e-mail campaigns or newsletters?
If you want to send a newsletter to its CRM contacts, there are essentially two options:
- Export the (possibly using tags filtered) contacts, for example to Excel. Then copy the column with the email addresses in the recipient or BCC line of your mail program. For small group mails this practice works well, for a proper newsletter to a larger customer base, we recommend our partner Newsletter2Go (see no. 2).
- Since 2012 we've an integration with the Newsletter service Newsletter2Go. Hence it's possibility to transfer filtered contacts from within your CentralStationCRM to our partner Newsletter2Go. With this mass e-mails service you can not just customize and personalize your e-mails for multiple recipients, you also benefit from their reporting (for example opening and click-through rates). With the help of this analysis you can learn and improve for future mailings.
Requirements to send e-mails via Newsletter2Go
To send mails using Newsletter2Go you must first generate a code, called the API key, in the settings of your CRM and then put it into your Newsletter2Go account. In order to do so, click the Settings link on the top right corner and select Account settings. You need to be the account owner or a co-owner in order to set this up, otherwise you won't see the Account settings link.
If you see the link, move on with Manage external applications (API) at the bottom of the right side.
Here you can create a new API token at the right side. Enter this key within the Newsletter2Go settings and you'll be able to sync data from CentralStationCRM to Newsletter2Go. Check out our setup video for the final steps to integrate CentralStationCRM and Newsletter2Go.
If you do not have an Newsletter2Go account, you easily can create one for free at https://www.newsletter2go.com/. They offer some monthly emails for free but also have fair fees for sending out much more newsletters.